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|BMKT 3377 - Consumer Behavior|
An overall view of the basic perspectives of consumer
behavior, this course uses an interdisciplinary approach
that integrates the fields of economics, psychology,
sociology, and anthropology as they relate to marketing and
buyer behavior. May be taken as a Cultural Studies elective.
Prerequisite: BMKT 3331 or permission of instructor.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Independent Study
Business, Marketing Department
(Undergraduate level BMKT 3331 Minimum Grade of C)
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