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University of the Incarnate Word



Detailed Course Information


Fall 2011
Jun 25, 2018
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BMKT 3377 - Consumer Behavior
An overall view of the basic perspectives of consumer behavior, this course uses an interdisciplinary approach that integrates the fields of economics, psychology, sociology, and anthropology as they relate to marketing and buyer behavior. May be taken as a Cultural Studies elective. Prerequisite: BMKT 3331 or permission of instructor. (Spring)

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Independent Study

Business, Marketing Department

(Undergraduate level BMKT 3331 Minimum Grade of C)

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Release: 8.7.2