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University of the Incarnate Word



Detailed Course Information


Fall 2011
Nov 30, 2015
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BMKT 3340 - Retailing
A survey of retail institutions and their environments, resources, and markets; review of the planning, purchasing, procurement and promotion functions; discussions on fundamental structural changes in consumer purchasing patterns and their effects on retailing. Prerequisite: BMKT 3331 May be taken as a Cultural Studies elective. (Fall and Spring)
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Independent Study

Business, Marketing Department

Undergraduate level BMKT 3331 Minimum Grade of C

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Release: 8.5.4