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University of the Incarnate Word



Detailed Course Information


Fall 2011
Nov 29, 2015
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BMKT 3334 - Service Marketing
Marketing concepts and strategies as they relate to the service organization; growth of the sevice economy; nature and characteristics of service organizations and the problems and opportunities posed by those characteristics and the development of effective marketing strategies. Prerequisite: BMKT 3331. (Fall)

3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Independent Study

Business, Marketing Department

(Undergraduate level BMKT 3331 Minimum Grade of C)

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Release: 8.5.4