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University of the Incarnate Word



Detailed Course Information


Fall 2011
Apr 21, 2018
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BMKT 3333 - Integrated Marketing Comm
The study of advertising and other promotional mix activities from an integrated marketing communications (IMC) perspective. Emphasis is on understanding the role of IMC in the overall marketing process and in the creation and maintenance of a branding strategy. Topics include brand positioning, the communication process, budgeting, creative strategy, media planning, the various IMC communication tools, and measuring and evaluating the effectiveness of the IMC program. Prerequisite: BMKT 3331. May be taken as a Cultural Studies elective. (Fall, Spring)
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Independent Study

Business, Marketing Department

(Undergraduate level BMKT 3331 Minimum Grade of C)

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