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University of the Incarnate Word



Detailed Course Information


Fall 2011
Dec 02, 2015
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BMKT 3331 - Principles of Marketing
Introductory course providing comprehensive coverage of marketing concepts and strategies. A managerial approach is used that focuses on the practices, problems and decisions of the marketing manager. (Fall, Spring, Summer) required.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate, Professional, Undergraduate
Schedule Types: Lecture, Independent Study

Business, Marketing Department

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Release: 8.5.4